Kelly Bayer Rosmarin, CEO of Australian telco company, Optus, has spent considerable time explaining a recent major cyberattack in the media (it was reported that 9 million customers cold be potentially affected). Most of her messaging is focused on facts and figures – how many customers had been affected? What do people need to do now?” and so on.
When asked, “How do you feel about this happening under your watch?” Rosmarin replied, “Terrible, a mix of a lot of mixed emotions. I’m angry that there are a lot of people out there that want to do this to our customers. I’m disappointed … I’m disappointed that it undermines all the great work we’ve been doing to be a pioneer in this industry, a real challenger to create new and wonderful experiences for our customers, and I’m very sorry and apologetic for what has happened”.
Except for the last few words, the language is about the harm caused to the business, not to the customers. She did use the word ‘sorry’ but is she ‘sorry’ that it happened to Optus, or ‘sorry’ for the potential hurt to customers?
Conversation and language are integral to everyday life. Words are the primary tool humans use to express our thoughts and feelings. Why do leaders so often miss the mark?